LeadingAge Kansas Gets Exceptionally High Marks in Recent Member Survey

TOPEKA, KS – LeadingAge Kansas members have rated the association staff, advocacy and communications as exceptional in a recent member survey conducted by nSight Marketing.

“The results are the best I’ve ever collected from an association - large and small. Very Satisfied ratings with LeadingAge Kansas Staff, Communications, and Advocacy were in the exceptional range (ranking 75% Very Satisfied or above)”, says Melynn Sight, CEO of nSight Marketing.

LeadingAge Kansas is an association of approximately 160 nonprofit aging services providers across Kansas. Their mission is to assist members to provide outstanding services and supports to aging Kansans in the place they call home. Several staff members have experience working in the aging services field as administrators, nurses and social workers.

President and CEO Debra Zehr is happy with the results and wants to do more, “I am pleased by the extraordinarily high satisfaction level of our members with the staff, programs and services of LeadingAge Kansas. It is a reflection of the bedrock commitment of our board and staff to excellence. We take this good news as a challenge, not just to continue to what we do best, but also to explore new and even better ways to meet members’ needs.”

LeadingAge Kansas has been laser focused on advocacy this year, specifically on Medicaid eligibility issues and cuts made to Medicaid providers to help balance the state’s budget.

Dana Weaver, LeadingAge COO, oversees all LeadingAge Kansas communications, an area rated particularly high in the survey. Weaver remarks, “Communication is the foundation of any association. It is important to communicate the most critical information in a way that doesn’t overwhelm. That is a difficult balance to strike in an age where an individual is bombarded with information every moment of the day.”

“The most courageous associations solicit input from their members, encouraging their responses, and then they listen closely,” says Sight. “LeadingAge Kansas asked what most associations ask - a variety of questions to assess overall satisfaction as well as importance, priority rankings and satisfaction with a variety of association services and offerings. Kudos to LeadingAge Kansas for careful survey planning and promotion. I’m very satisfied that I was a member of your project team on this important project.”